"I realised that by appearing myself, it would demonstrate my commitment to the product and show I really do care about the issue. "I thought having everyone naked would get the message across that we have nothing to hide. "The idea behind the film is that many skincare products are filled with harsh chemicals and irritants which promote conditions such as eczema, whereas ours are natural and organic," said Mrs Gardiner, who runs Ovelle Pharmaceuticals. The advert, believed to be the first featuring full-frontal nudity to target the UK market, features Mrs Gardiner sitting naked behind a laptop in a mocked-up laboratory, surrounded by dozens of other naked "scientists". The 37-year-old mother of three shed all her clothes to film a 60-second promotional video for her new skincare product.Īnd it has now been seen by more than 340,000 people via website YouTube.
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